Held on April 18-19 at Fairmont Quasar Istanbul, this year's theme of the Sustainable Brands was "Redefining the Good Life." Kordsa's Business and Market Development Director and Construction Business Leader Murat Ođuz Arcan participated as a panellist together with fashion designer Arzu Kaprol in a panel organized as part of Sustainable Brands 2018. The panel topic was "Designing the Future with Technology".
Under the moderation of the journalist and author Demet Cengiz, Murat Ođuz Arcan mentioned that Kordsa developed environment-friendly technologies contributing in the sustainable future while reinforcing life and redefining the good life. He underlined how Kordsa, as a technology developer, redesigned mobility with materials they produce
Sustainable Brands, which delivers new business approach and inspires new brand value for purposeful sustainability, brings together global opinion leaders, professionals and brands. This year, the event was held on April 18-19 at Fairmont Quasar Istanbul with the participation of over 70 local and foreign speakers. 2018 theme of Sustainable Brands was "redefining the good life".
During two days, various speeches and panels on various topics such as brand strategy, communication, innovation, design, consumer expectations were held with the participation of leading brands and professionals in their respective industries.
Kordsa, the leader of tire and construction reinforcement technologies and composite technologies, as well as a keen follower of open innovation approach, was among the participants of the Sustainable Brands 2018 Istanbul. Kordsa's Business and Market Development Director and Construction Business Leader Murat Ođuz Arcan participated as a panellist together with world renowned designer Arzu Kaprol on April 19, on the panel titled "Designing the Future with Technology”. Arcan mentioned that Kordsa developed environment-friendly technologies contributing in the sustainable future while reinforcing life and redefining the good life and continued: "The future is ahead of us. It will come anyway. However instead of waiting for the future to reveal, how about being a pioneer, and shaping it yourself? Arzu Kaprol is one of the important figures who shapes the future and our paths intersect right at this point. We redesign and reshape the industries we operate, from tire and construction reinforcement technologies to composite technologies in technical textile. As Kordsa, we strive to develop ‘sustainable technologies’ with each step we took on our journey and every investment we make with the aim of ‘We Reinforce Life’. As a brand exporting technology to the world, we are working to produce more efficient and more environment-friendly technologies that make life easier in the three areas we operate."
Murat Ođuz Arcan, emphasizing that Kordsa, as a technology developing company, redesigns transportation with the materials they produce continued: “The future is going to bring great breakthroughs, transformations and progress, but the future will also bring a great responsibility upon us. If we want to survive in the future, help our children to live a better life, we all have to shoulder responsibility. Decision-makers of the business community and non-governmental organizations have to collaborate to ensure a sustainable future.
And ‘to partner with experts’ and to develop technology together with them, that is open innovation, is very important to build a ‘good life’. Smart companies no longer hide their technologies from everyone. They develop, and they open their technology to others, so that another company working in the field would be able to use and improve it.To make a long story short, we can only develop the formula of a better life, as more experts come together, and more companies cooperate "