The CEO of Kordsa Explains "How to be A Sustainable Brand" at the 14th Edition of the Quality and Success Symposium.
Cenk Alper, the CEO of Kordsa shaping and deepening its global market position as “The Reinforcer”, shared their journey towards being a sustainable brand at the 14th edition of the Quality and Success Symposium organized by KalDer.
14th edition of the Quality and Success Symposium organized to expand the quality consciousness in Bursa and its neighborhood since 2003 was held on 15-16 April 2016 in Bursa with the theme “Sustainable Excellence”. The Symposium brought together professionals, industrialists, academicians, students hosted various panel discussions, sessions, speeches on sustainability and an award ceremony has taken place.
Cenk Alper, the CEO of Kordsa was a speaker at the session “How to be A Sustainable Brand” moderated by Sami Erol, the previous Board Chair of KalDer BURSA and member of the Board & Chairman of the Executive Board of Aktaş Holding. Cenk Alper shared the brand journey of Kordsa towards being “The Reinforcer” together with the milestones of this journey starting from the market leadership in Turkey to the global market leadership in tire reinforcement industry and then to being the industry giant of tire, construction and composite reinforcement technologies.
The CEO of Kordsa Cenk Alper said the following about “How to be A Sustainable Brand”: “Innovation and use of technologies are crucial to the sustainable brand journey of Kordsa. As the market leader and the champion of the innovation in Turkey, our mission is to open and share our technology with all the players. Today, we share our technology with our competitors in other countries. We believe that this “open innovation” approach would transform the industry and the World. Being a sustainable brand is the journey about efficiently and effectively using these resources and experience and about making the most out of its benefits for the customers and the World.”
Burak Ertaş, the CEO of sahibinden.com, also took part in the session.